They proudly exhibit a company’s DNA, immediately becoming must haves. They are “Hero Products”, icons of Italianness for an “everyday luxury” style
Color combinations and unusual, anti-conformist shapes that can, however, be ascribed to a brand, and to only that brand, due to the decisive style that leaves a mark on the personality of the wearer but not on time. Games of stones and colored metals that are therefore recognizable and become an irreplaceable extra, opening the doors to a world full of meaning and references to the tradition and history of Italian Style.
This is the case of those jewelry items that, with the passing of a season or a little longer, become cult objects, a snapshot of a moment which already has the signature of evergreen. Beauty that needs no definition and that can be worn always, enhancing a day-time outfit or evening attire to the utmost, with the ease and grace that only an iconic element possesses. In virtue of an “everyday luxury” wearability that never gives way to design as a means unto itself. The identity and future of a company also pass through here, from those collections that have the strength to push themselves onto the international scene immediately, creating a wow effect that then paves the way for a must have. And so, a must have it is.
An endless series of interpretations of individual items proposed in every version imaginable: yellow or white gold with diamonds and stones of every kind and in all possible color shades in a kaleidoscopic checkerboard that, rather than confusing, is quite surprising. Also, and above all, due to the variety of the inspiration sources: an everyday object, a place, an emotion, around which an idea to be developed is born. These then, are the key elements of the “Hero Product” phenomenon, which proudly bear the DNA of a company, an eternal game of seduction and Playful Beauty between those who design an object and those who desire it.