Better Silver was founded by Romano Bettinardi in 1977 in Bressanvido, in the heart of the silver and gold jewelry district of Vicenza, Italy.
From manufacturers of a few models of machine-made chains, the company has over the years grown to become a vertically integrated, industrial reality capable of executing all phases of production internally.
Better Silver entered the American market in 1987 and has since developed it into one of its major markets. Today, 90% of the production is destined for export.
While remaining anchored to its core business of basic chains and chains with stones, the company has since differentiated the product portfolio to include cast components, accessories made by CNC lathes, and finished jewelry.
Better Silver is committed to serving the major players in the world of jewelry and fashion that demand superior value and a greater variety of solutions, through continued investments in technology and innovation and by applying creative ingenuity to secure increasing product advantages for its customers.